The 4Kscore project involved developing a HubSpot-based marketing platform for a diagnostic testing company, executed while consulting with Digital Yalo. 4Kscore is a blood test used to assess prostate cancer risk, and the site was built to serve both physicians and patients seeking information about the test and its clinical application.
The platform was built within HubSpot's CMS, which provided the foundation for both content management and integrated marketing functionality. HubSpot's native lead generation forms were implemented throughout the site to capture physician and patient inquiries, feeding directly into the client's CRM workflows. Analytics tooling within HubSpot was configured to provide the marketing team with behavioral tracking across the site's content.
Custom front-end components were developed to present clinical and educational content in a format appropriate for a medical audience — balancing technical detail with accessibility for patients who may be less familiar with diagnostic terminology. The theming work aligned with the 4Kscore brand standards while leveraging HubSpot's template and module system for content flexibility.
Development coordination between front-end component work and HubSpot's back-end functionality required working within the constraints of HubSpot's CMS architecture, which differs meaningfully from a traditional WordPress or custom-built environment. The engagement was completed as part of an ongoing consulting relationship with the Digital Yalo team.
