Introduction

This Cookie Policy explains which cookies and similar browser storage MILLIONLIGHTSMEDIA.COM uses, what each one is for, and how you can accept, decline or change your choice at any time.

Cookies are small text files a website stores in your browser. Browser storage (such as localStorage) works in a similar way: it keeps a small piece of information on your device for the site to read later.

Your Choice

What the banner asks depends on where you are, which we estimate from your device's time zone. We don't look up your location.

  • In Europe (the EU, EEA, UK and Switzerland), or if your browser sends a Global Privacy Control signal, the banner asks before anything is set:
    • Accept: we load Google Analytics, which sets the cookies listed under "Analytics cookies" below.
    • Decline: Google Analytics is not loaded and sets no cookies.
  • Everywhere else, Google Analytics loads after the page has loaded, and the banner tells you so:
    • OK: closes the notice and keeps Google Analytics on.
    • Opt out: Google Analytics stops and its cookies are deleted.

If we can't tell your time zone, or your browser reports UTC (as privacy-focused browsers do), we ask first.

The banner shows which rules it is following ("Your region: Europe", "United States", "Global default" or "Unknown"). If your browser sends Global Privacy Control, the banner also says that the signal is honored: no analytics cookies are set unless you accept.

You can change your mind at any time with the Cookie settings link at the bottom of every page, which offers Accept and Decline wherever you are. If you decline or opt out after Google Analytics has loaded, we delete its cookies and reload the page so it stops.

What We Store

Your cookie choice (always)

  • Name: mlm-cookie-consent (browser localStorage, not a cookie)
  • Set by: millionlightsmedia.com
  • Purpose: remembers whether you accepted, declined, opted out or clicked OK, so the banner doesn't ask again on every page.
  • How long: until you clear your browser's site data. It is never sent to us or to anyone else.

This is needed for the banner to work, so it is stored whatever you choose.

Analytics cookies

These are set by Google Analytics 4, which we use to see how many people visit, which pages they read and how they found the site. In Europe, or with Global Privacy Control, they are only set after you click Accept; elsewhere they are set unless you opt out.

  • _ga: distinguishes one visitor from another. Kept for 2 years.
  • _ga_BWN6NLRMK6: keeps track of your current visit (session). Kept for 2 years.

When Google Analytics runs, we tell it through Google's Consent Mode that analytics storage is allowed and that ad storage, ad user data and ad personalization are not (we run no ads). Until you accept, or after you decline or opt out, Google Analytics isn't loaded at all, so nothing is sent to Google.

Both are set on .millionlightsmedia.com and read by Google. See how Google uses information from sites that use its services and Google's Privacy Policy. You can also block Google Analytics on every site with the Google Analytics opt-out browser add-on.

Ahrefs Web Analytics (no cookies)

We also use Ahrefs Web Analytics to count visits and see which pages are read. Ahrefs describes it as cookieless: it does not set cookies or store anything in your browser, and it does not identify individual visitors, so it runs whatever you choose. See the Ahrefs Privacy Policy.

Forms

The contact, estimate and AI Opportunity Scan forms send what you type to us when you submit them. They don't set cookies. How we use that information is covered in our Privacy Policy.

Managing Cookies in Your Browser

Besides the Cookie settings link, you can block or delete cookies and site data in your browser's settings. Blocking them may mean the banner asks for your choice on every visit.

Changes to This Policy

We may update this Cookie Policy when we add or remove a cookie or for legal or regulatory reasons. Any changes will be posted on this page with an updated date.

Contact Us

If you have any questions about this Cookie Policy, please contact us at contact@millionlightsmedia.com.

Effective July 24, 2024, Last Edited on November 10, 2026