Cream of Wheat is a hot cereal brand and a subsidiary of B&G Foods. The project involved a data migration and the development of a new custom Elementor WordPress site, completed while consulting with the team at Digital Yalo as part of the broader B&G Foods brand platform initiative.
The primary technical focus of the project was data mapping and migration from the legacy content management system to WordPress. The legacy system's content model needed to be analyzed, mapped to WordPress content structures, and migrated using custom SQL queries and PHP-based migration tooling. This process covered the full range of site content — product listings, recipe entries, editorial copy, and media assets — requiring careful validation to ensure content integrity after the transition.
A custom Elementor-based theme was developed to align with the Cream of Wheat brand identity, with particular attention to the visual treatment of product photography and recipe content. Elementor's page builder approach gave the client's content team the flexibility to manage layout and content updates without requiring custom development for routine changes.
Cream of Wheat's legacy site represented a longer publishing history than some of the other B&G Foods brands, making the data migration portion of the project more involved in terms of content volume and the complexity of mapping older content structures to the new WordPress schema. The migration was completed alongside new feature development within the same project scope.
