B&G Foods is a publicly traded consumer foods company managing a portfolio of branded products including Green Giant, Cream of Wheat, Clabber Girl, Durkee, Wright's Liquid Smoke, and several other shelf-stable food brands. The project involved migrating the corporate website to WordPress with Elementor and integrating multiple data APIs, completed while consulting with the Digital Yalo team.
The corporate site serves a dual audience — consumers seeking product information and investors or analysts monitoring company financials. To support the investor relations function, several API integrations were implemented to pull live data into the site. A stock price integration displays current share data, while integrations for SEC filings and press releases pull structured content from financial data sources, presenting it in a custom display format on the site. This type of real-time financial data integration requires handling API authentication, data normalization, and display logic that updates reliably without manual content management.
The custom Elementor theme was designed to present B&G Foods' corporate identity and brand portfolio cohesively, including product showcases for the company's consumer brands. Elementor's page builder approach enabled flexible layout management for a site with a diverse range of content types — from executive bios and earnings releases to product category pages.
The B&G Foods corporate site is the flagship within the broader Digital Yalo engagement that also included brand-specific sites for several of the company's subsidiaries.
