Booster Spirit Wear is a custom apparel and school fundraising company that supplies spirit wear to schools and manages fundraising programs on their behalf. The project was an ongoing development and maintenance engagement on a HubSpot-based platform, completed while consulting with Digital Yalo in Atlanta.
The work operated on a continuous engagement model rather than a single project delivery — tasks included building new custom components and promotional pages as the business needed them, maintaining existing functionality, and extending the site's capabilities over time. This type of ongoing relationship requires familiarity with the existing codebase and the ability to produce new deliverables that integrate cleanly with what is already in place.
Front-end development responsibilities included creating custom HubSpot modules and templates that extended the platform beyond its out-of-the-box capabilities. HubSpot's CMS provides a structured templating environment that differs from traditional WordPress or static development workflows, requiring familiarity with HubL, HubSpot's templating language, and the platform's module and design system.
HubSpot's built-in lead generation, form, analytics, and CRM integration tools were leveraged throughout the site, connecting front-end user interactions to the marketing and sales workflows the Booster team used to manage school relationships and campaign performance. The ongoing nature of the engagement meant development contributions were aligned with the client's marketing calendar and campaign schedule.
