Dr. Peritore DDS is a dental practice operating out of Plainview, NY and Brooklyn, serving patients across two Long Island and New York City locations. The project involved developing a custom WordPress theme for the practice's website and establishing an ongoing maintenance and update relationship.
Dental practice websites serve patients who are typically looking for specific information — office locations, hours, accepted insurance plans, appointment scheduling options, and descriptions of services offered. The custom WordPress theme was designed to present this information clearly within a professional healthcare context, with the visual presentation appropriate for a medical dental practice.
The two-location structure required that the site clearly differentiate the Plainview and Brooklyn offices where relevant — contact information, hours, and address details needed to be presented without ambiguity for patients determining which location to visit or call.
The ongoing maintenance component of the engagement involved regular monthly updates to the site — content changes, software updates to WordPress core and plugins, and other routine maintenance tasks. Ongoing site management for small professional practices is a common engagement model, as the client's focus is their clinical practice rather than website administration, and having a development resource available for regular updates ensures the site stays current without requiring internal staff time.
