Elite Dental Spa is a dental office located in Great Neck, New York, on Long Island. The site has a longer development history than a single build — it was originally built using a custom PHP-based content management system constructed with XHTML, CSS, jQuery, and JavaScript, and was subsequently rebuilt as a custom WordPress theme as platform preferences evolved.
The original custom CMS represented a hand-built approach to content management that was more common before platforms like WordPress became the standard choice for small professional sites. The later migration to WordPress provided a more maintainable editorial interface and a broader plugin ecosystem, while the custom theming preserved the client's visual branding and design direction.
The front page incorporated a real-time Twitter feed using JavaScript, pulling the practice's tweets directly into the site to provide fresh social content without requiring manual site updates. A Google Maps integration was also included on the front page, displaying the office location and giving visitors immediate access to directions and location information — a practical feature for patients looking to visit a dental office for the first time.
The majority of graphics on the site were custom-made to match the client's specific visual direction. Search engine optimization was addressed to target dental service searches in Great Neck, NY, covering on-page factors relevant to a local practice seeking patients in a specific geographic area.
