GenPath Diagnostics is a specialty laboratory and diagnostic testing company providing testing services in oncology, women's health, and other clinical areas. The project involved developing a custom WordPress site for the company, completed while consulting with the team at LevLane, a Philadelphia-based advertising agency.
Diagnostic testing companies serve two distinct audiences that the site needed to address: healthcare providers — physicians and clinical staff who order laboratory tests and need information about test offerings, ordering processes, and result interpretation — and the corporate audience interested in the company's capabilities, facilities, and service scope. The custom WordPress theme was structured to serve both of these audiences through clear navigation and appropriately formatted content.
Custom theming established the visual presentation layer, with page templates and layout components designed to present GenPath's test catalog, specimen requirements, and clinical resources in a format that is accessible to ordering physicians. The extent of the site — ten screenshots in the portfolio — suggests a site with a meaningful number of distinct page types, consistent with a diagnostic laboratory that offers testing across multiple specialty areas and needs content architecture to support each service category.
The project was completed through the LevLane agency relationship, with development work integrated within the agency's project workflow. LevLane managed the client relationship and design direction while the development scope focused on translating those specifications into a functional WordPress implementation.
