Jack Williams Tire & Auto Service is a regional automotive service chain operating multiple locations primarily in northeastern Pennsylvania, offering tire sales, automotive repair, and maintenance services. The project involved WordPress website development and an HTML email campaign, completed while consulting with LevLane, a Philadelphia-based advertising agency managing the account.
The WordPress site was built to serve as an informational and promotional presence for the chain, providing customers with information about services, locations, tire brands carried, and promotional offers. A multi-location tire and auto service business requires clear location-specific content alongside chain-wide promotions and service information, with navigation that helps customers find the closest relevant location and understand what services are available there.
The email campaign component involved developing HTML emails for customer communication — promotional offers, service reminders, or seasonal campaigns relevant to an automotive service audience. HTML email development for a consumer retail brand requires cross-client compatibility, with table-based layouts and inline CSS to ensure consistent rendering across the email programs customers use, including mobile email clients where a significant portion of commercial email is now read.
LevLane managed the Jack Williams account relationship and provided the creative and strategic direction for both the web and email work. Development contributions within the agency's workflow required translating campaign creative into functional WordPress templates and cross-client-compatible HTML email code.
