Lanmark360 is a full-service marketing and communications agency based in northern New Jersey, serving clients in healthcare, financial services, and consumer sectors. The project involved making the agency's own WordPress website responsive for mobile devices, including phones and tablets — work completed within the Lanmark360 team context.
The existing custom WordPress theme had been designed and developed by others at Lanmark360, and the site had been built without mobile responsiveness. As mobile browsing became an increasingly significant portion of web traffic, retrofitting a non-responsive site for mobile compatibility became a common project type — requiring CSS media queries and layout adjustments to adapt an existing design across screen sizes rather than building a new site from scratch.
Adding responsive behavior to an existing theme requires careful analysis of the current CSS and layout structure. Table-based or fixed-width layouts common in earlier web design need to be refactored with flexible units and media queries to adapt at different viewport widths. Navigation, imagery, typography, and complex UI components like carousels or multi-column layouts each require individual attention to ensure they function correctly at phone and tablet resolutions.
The constraint of working within a theme built by others — where design decisions, CSS naming conventions, and layout approaches were inherited rather than chosen — is a practical aspect of responsive retrofitting work. Changes need to be made within the existing codebase without breaking the desktop experience while successfully adapting the layout for smaller screens.
