Legacy at Mills River is a retirement community located in Mills River, North Carolina, offering independent living in the western North Carolina mountains. The project involved developing a custom WordPress site for the community, completed while consulting with LevLane, a Philadelphia-based advertising agency that managed several retirement community accounts.
Retirement community websites serve prospective residents and their adult children, who are often the primary decision-makers in the selection process. The site needed to communicate the community's lifestyle, setting, and service offerings in a way that addresses the specific questions and concerns of someone considering a move into a retirement community — housing options, pricing, activities, dining, healthcare access, and the character of the living environment.
Custom WordPress theming established the visual presentation for the site, with page templates and layout components designed to feature the community's amenities, surroundings, and residential options. The Mills River location in western North Carolina provides a distinct geographic and lifestyle context — mountain scenery and a smaller community setting — that the site's content and visual approach needed to convey to prospective residents evaluating it against other options.
The LevLane engagement placed development work within the agency's project workflow, where the agency managed the relationship with the retirement community client and provided creative and strategic direction. This project was one of several retirement community sites developed in the LevLane consulting relationship, which also included Ventana, Retire at Berry, Searstone, and Ventana by Buckner.
