Newcleus is a financial services and employee benefits consulting company that advises businesses on benefit plan design, executive compensation, and related financial services. The project involved developing a custom-themed WordPress site for the company, completed while consulting with LevLane, a Philadelphia-based advertising agency.
Financial services companies serving a business-to-business audience require a site that communicates credibility, subject matter expertise, and the specific services the firm provides to its target clients. Custom WordPress theming for Newcleus involved building page templates and layout components that presented the company's service offerings — benefit plan design, executive benefits, and related consulting practices — in a format appropriate for a professional financial services context.
The WordPress build needed to support the full range of content a financial advisory firm publishes: service descriptions, thought leadership content, team profiles, and contact information. WordPress's administrative interface allows a professional services firm to maintain this content independently, which is relevant for a consulting company that needs to keep its service descriptions and team information current as the business evolves.
The LevLane engagement placed theming and development work within the agency's project workflow, with the agency managing the client relationship and creative direction. The Newcleus site was one of several financial and professional services sites developed through the LevLane consulting relationship.
