Nouveau PR is a fashion public relations company based in New York City, specializing in brand representation and media relations for fashion clients. The project involved developing a custom WordPress theme for the agency's website, providing an online portfolio and company presence appropriate for a fashion PR firm operating in the New York market.
Fashion industry websites require visual presentation that reflects the aesthetic sensibility of the sector — the site for a fashion PR firm serves as both a portfolio of client work and a representation of the agency's own taste and sophistication. Custom WordPress theming for Nouveau PR involved building a visual environment centered on imagery, with clean layout conventions and deliberate typographic choices suited to the fashion context.
JavaScript and jQuery were used to implement interactive elements including sliding drawer components and gallery displays. Sliding drawers allow content — additional client information, case study details, or contact options — to be revealed on demand without navigating to a new page, maintaining the visual continuity of the browsing experience. Gallery interactions powered by jQuery provided smooth, polished image browsing for client portfolio content.
The eight screenshots in the portfolio suggest a site with multiple distinct section types — likely a portfolio section, company and team information, client roster, and contact or inquiry functionality — each requiring its own page template within the custom WordPress theme. The overall approach balanced the editorial capabilities WordPress provides with the kind of visually driven, gallery-forward presentation expected of a fashion industry agency site.
