Phase 3 was a custom WordPress theme built for an interior design company. Interior design firms rely heavily on visual presentation to communicate their aesthetic approach and the caliber of their completed projects, making the design and image-handling capabilities of the site critical to how the company is perceived by prospective clients.
The custom WordPress theme was developed to present the firm's portfolio and services in a visually focused format, with layout and typography choices appropriate for a design-oriented business context. WordPress's content management capabilities gave the interior design firm the ability to update portfolio projects, add new work, and manage service descriptions independently without requiring developer involvement for routine content changes.
Interior design company websites typically need to handle large, high-quality photography effectively — portfolio images are the primary content, and the site's layout needs to present them at appropriate scale without sacrificing page performance. The custom theme was built to accommodate image-heavy content while maintaining a clean visual presentation.
The two portfolio screenshots suggest a site with at least two distinct layout types — likely a portfolio or gallery section and a more text-forward informational section — each handled through custom WordPress page templates within the theme.
