The Philadelphia Department of Streets is a city government agency responsible for street maintenance, snow and ice removal, trash and recycling collection, and related public infrastructure services. The project involved building a web presence for the department, developed through LevLane, a Philadelphia-based advertising and communications agency managing the city client relationship.
Municipal government websites carry specific obligations that distinguish them from commercial projects. Accessibility is a core requirement — public sector sites must meet established standards to ensure information is available to all residents, including those using assistive technologies. Content organization is equally critical: residents visiting a city services site are typically looking for specific, actionable information about how to report a problem, schedule a service, or understand a city process, and the information architecture needs to surface that content without friction.
The project required translating the Department of Streets' range of services and communications into a clearly structured web presence that residents could navigate efficiently. Working through LevLane meant integrating development contributions into the agency's broader design and communications approach for the Department, coordinating with the LevLane team to ensure the site met both the City's brand and content standards and the technical requirements for a public-facing government web property.
Civic web development differs from commercial work in that success is measured by clarity and accessibility of public information rather than conversion or engagement metrics — the site's job is to be a reliable, accurate resource for the residents it serves.
