RGI Regional Digestive Health is a regional healthcare group providing gastroenterology services including endoscopy, colonoscopy, and related digestive health care. The project involved developing a custom WordPress website for the group, completed while consulting with the team at LevLane, a Philadelphia-based advertising agency.
Gastroenterology practice websites serve patients who may be seeking information about symptoms, procedures, or finding a physician in their area, as well as referring physicians looking for a specialist group to whom they can send patients. The site needed to address both audiences — presenting the group's physicians, locations, and services in a format that is navigable for patients while maintaining the professional credibility relevant to a healthcare provider audience.
Custom WordPress theming established the visual framework, with page templates developed for the different content types a digestive health practice requires: physician profiles, location pages, service descriptions, and patient resources. The multiple-location context of a regional healthcare group adds complexity to site architecture — each location's specific physicians, services, and contact information needs to be accessible and accurate, while the group's overall identity and capabilities are presented at the top level.
The LevLane engagement placed development within the agency's project workflow for the RGI account, with the agency managing the client relationship and design direction. Healthcare website work through LevLane was a recurring engagement type, with similar WordPress-based projects delivered for other regional healthcare groups in the portfolio.
