Twirla (levonorgestrel and ethinyl estradiol transdermal system) is a prescription contraceptive patch developed by Agile Therapeutics, a specialty pharmaceutical company focused on women's health. The project involved developing a custom WordPress theme for the Twirla brand site, completed while consulting with the LevLane team, which managed the pharmaceutical advertising account.
Prescription contraceptive brand sites operate under FDA promotional guidelines governing how drug information must be presented — including requirements for safety information placement, approved indication language, and the presentation of prescribing information alongside branded content. The WordPress theme needed to accommodate these structural content requirements in its page templates, not just in the visual styling layer.
The custom theme was built to reflect Twirla's brand identity, with visual conventions appropriate for a women's health pharmaceutical brand targeting a patient audience. WordPress page templates were developed for the content types the site required — product information, patient resources, healthcare provider information, and safety disclosure sections — each structured to present the relevant content in the format required by both the brand design and the regulatory context.
LevLane managed the Twirla account relationship and provided creative direction and promotional review oversight. Development responsibilities covered the WordPress theme implementation, coordinating with the LevLane team to ensure design specifications were accurately implemented and that the front-end output was compatible with the client's promotional review and approval process.
