US Digestive Health is a gastroenterology practice group providing digestive health services including colonoscopy, endoscopy, and related GI procedures at multiple locations. The project involved developing a custom WordPress site for the group, completed while consulting with the team at LevLane, a Philadelphia-based advertising agency.
Gastroenterology groups serve patients who need to find a GI physician or schedule a specific procedure, as well as referring primary care physicians looking for a specialist group for their patients. The site needed to accommodate both audiences — patients navigating to find a physician or location, and providers seeking information about the group's clinical capabilities.
Custom WordPress theming established the visual framework, with several informational page templates developed to handle the different content categories the practice required: physician profiles, location pages, procedure and service descriptions, and patient resources. Multiple page template types are common for multi-location healthcare practices, where each section of the site needs a distinct layout appropriate to its content.
A map integration was included to help patients navigate the group's locations across the Philadelphia region, displaying practice locations in a geographic format alongside address and contact information. Location maps are a practical usability feature for a multi-site healthcare group where patients are selecting a location based on proximity to their home or workplace.
The LevLane engagement placed development within the agency's project workflow, with the agency managing the US Digestive Health account and providing design direction. Similar WordPress-based healthcare site builds were a recurring project type through the LevLane consulting relationship.
