Ventana is a retirement community offering independent living, and the project involved developing a custom WordPress theme for the community's marketing site, completed while consulting with LevLane, a Philadelphia-based advertising agency.
The custom theme included purpose-built components for presenting the community's residential units and building amenities — content categories that are central to a retirement community's marketing site and require display formats that go beyond standard WordPress page layouts. Unit showcases and amenity presentations for a luxury retirement community need to give prospective residents a clear sense of the living environment, which typically means rich photography, floor plan options, and descriptive content organized for an audience evaluating a significant life decision.
A custom expense comparison plugin was integrated into the site, allowing visitors to calculate and compare living expenses — evaluating what their current housing and living costs are against what they would spend at the community. This type of interactive calculator is a lead generation tool that provides prospective residents with actionable financial information while capturing the contact data of users who complete the calculation. The plugin appears to be a version of the Living Expense Calculator WordPress Plugin developed as a distinct portfolio project within the same LevLane engagement.
The Ventana site was one of several retirement community WordPress builds developed through the LevLane consulting relationship, alongside Ventana by Buckner, Legacy at Mills River, Retire at Berry, and Searstone.
