ZirMed (now part of Waystar) was a healthcare technology company providing revenue cycle management, billing automation, and claims processing solutions to healthcare providers and health systems. The project involved developing a custom Drupal website for the company, completed while consulting with Eastern Standard.
Healthcare technology companies selling to hospitals, physician practices, and health systems serve a B2B audience with specific evaluation criteria — buyers are operations and finance leaders looking for solutions that reduce administrative burden and improve revenue collection. The site needed to present ZirMed's product capabilities, customer evidence, and service scope in a format credible to procurement-oriented healthcare executives.
Custom Drupal theming established the visual framework for the site, with templates and components organized to present a complex software product's capabilities and integrations in a navigable structure. Healthcare revenue cycle management involves a number of distinct product areas — claims submission, remittance processing, eligibility verification, patient payment — and the site's information architecture needed to allow potential buyers to navigate to the specific capabilities relevant to their situation.
The Eastern Standard consulting engagement placed development work within the agency's Drupal project team, with design specifications provided by the agency's creative staff. Development contributions included custom theming, template development, and integration with Drupal's content type system to support the structured product and case study content ZirMed needed to present to their target audience.
