Sample project for a fictional business, made to show what you get. Fable & Foam Brewing is not a real company.
More and more people ask an AI assistant instead of searching: "Where can I hold a party for 40 in Nowhere Springs?" We checked how ready Fable & Foam's old website was for those questions. The report below is the sample deliverable, in the same format a client gets.
Read the sample report or download it as a PDF (5 pages). You can also see the site we checked.
What the audit found
The site fully answered none of eight common customer questions (capacity, opening hours, what's on tap, tours, booking, and more) and only partly answered three. So when an assistant is asked about private event venues in town, the brewery isn't mentioned, and when it's asked about the brewery by name, it can't say when it's open.
The top fixes:
- Answer the questions customers ask, in plain text on the right pages, plus a short FAQ.
- Add structured data describing the business: name, address, phone, hours and the two event spaces.
- State the key facts on the site itself: the hours said "see Facebook", and there was no phone number anywhere.
What the Do it yourself tier includes
- A report on how the leading AI assistants and AI search tools describe your business today, and who they cite instead.
- A check of your site: AI crawler access, structured data, business details, and which customer questions it answers.
- A prioritized fix list, and a short walkthrough of the findings.
What's real and what's illustrative
The site checks and the question table come from crawling the demo site. The section on what AI assistants say is labelled as illustrative, because no real assistant knows a fictional brewery; on a client audit we ask the assistants and record their actual answers, with the date.
Many AEO fixes overlap with the sample SEO Audit of the same site. Want to know how AI sees your business? See the AEO Audit or get a fixed-price estimate.
